An abundance of scarcity creates urgency

One thing I think about with all these people marketing abundance.

Scarcity.

A marketing trick is to create scarcity so people will take immediate action. You know… “limited supplies” or something like that.

It bothers me to think of “creating scarcity” when talking about abundance. How can there be scarcity in an abundant universe?

There must be a better way.

Creating urgency instead may be an answer, you know, “limited time offer”. But it is still uncomfortable to me.

I wonder can an approach come from a standpoint of true abundance? Point out that it is there for the taking, but the customer must “pull it from the shelf”.

Teach peace and Abundance for All.

Heretical, I am sure.